MAX channel rankings October 2026

What the number means

How often and how widely other MAX channels repost and mention the channel, weighted by the reach of those citing it. A high index means the channel is treated as a primary source.

How it is calculated

citations × reach of citing channels, adjusted for the number of distinct sources

The index for the month's days by the datool.ru citation index methodology. Ads, self-links and mentions from channels of the same owner do not count.

Who is in the ranking

Channels that other channels cited at least once during the month.

What the number means

Total views of the channel's posts during the month. The more often a channel posts, the bigger the sum — “Average reach” compares channels without that effect.

How it is calculated

total views of the month's posts

The period is the issue's calendar month; numbers are frozen on the publication day.

Who is in the ranking

All public channels with views during the month.

What the number means

How many subscribers the channel gained during the month. Unsubscribes are subtracted: this is net growth.

How it is calculated

subscribers after the month − subscribers before it

Subscribers “before” are taken at the end of the day before the month, “after” — at the end of its last day. If that day's data is incomplete, the neighbouring day is used, but no further than one day.

Who is in the ranking

Channels that had at least 1 000 subscribers before the month and grew. Channels with signs of inflation by the quality index do not take part.

What the number means

Who has the most subscribers at the end of the month.

How it is calculated

subscribers at the end of the month

Subscribers “before” are taken at the end of the day before the month, “after” — at the end of its last day. If that day's data is incomplete, the neighbouring day is used, but no further than one day.

Who is in the ranking

All public MAX channels with subscriber data at the end of the month.

What the number means

By what percentage the audience grew during the month. It shows who grows fast for their size: +2,000 for a channel with 5,000 subscribers means more than for a channel with a million.

How it is calculated

growth ÷ subscribers before the month × 100

Subscribers “before” are taken at the end of the day before the month, “after” — at the end of its last day. If that day's data is incomplete, the neighbouring day is used, but no further than one day.

Who is in the ranking

Channels that had at least 5 000 subscribers before the month: small channels' percentages are random. Channels with signs of inflation by the quality index do not take part.

What the number means

How many people see one post on average. The number does not depend on how often the channel posts — advertisers look at it.

How it is calculated

views of the month's posts ÷ number of posts

The period is the issue's calendar month; numbers are frozen on the publication day.

Who is in the ranking

Channels with at least 13 posts during the month: otherwise a channel with one post that happened to go viral would come first.

What the number means

What share of subscribers one post reaches on average (ERR). The higher, the more alive the audience; over 100 % means non-subscribers read the posts too, via reposts and links.

How it is calculated

average post reach ÷ subscribers × 100

Reach is the average post views during the month, subscribers — at the end of the month. Channels with a “dead” audience end up low here even if they have many subscribers.

Who is in the ranking

Channels with at least 10 000 subscribers and 13 posts during the month, with no signs of inflation by the quality index.

What the number means

Reactions per hundred views (ER): how willingly readers respond to posts, regardless of channel size.

How it is calculated

reactions ÷ views × 100

Reactions and views of the month's posts. datool.ru does not collect comments.

Who is in the ranking

Channels with at least 221 429 views during the month and at least one reaction: otherwise a channel with a dozen views would come first.

What the number means

How many reactions the channel's posts received during the month. “Engagement” helps compare channels of different sizes.

How it is calculated

total reactions to the month's posts

The period is the issue's calendar month; numbers are frozen on the publication day.

Who is in the ranking

Channels with reactions during the month. If the owner turned reactions off, the channel is not here.

What the number means

How many times other MAX channels reposted the channel or linked to it during the month — a plain count, without the reach adjustments of “Citations”.

How it is calculated

reposts + link mentions from other channels

The same rules as the citation index: ads, self-links and mentions from channels of the same owner do not count.

Who is in the ranking

Channels that other channels cited at least once during the month.

What the number means

The month's average quality index: whether the audience is alive, whether growth is honest, how much advertising there is and whether the channel can be trusted. From 0 to 100; the channel is compared with similar ones.

How it is calculated

average of the month's daily quality indexes

We calculate the index every night (the methodology is in the help). The ranking is built only if the index was calculated for the whole month.

Who is in the ranking

Channels with an index on at least 16 days of the month (we calculate it for channels with 500+ subscribers, posts and views).

What the number means

Who published the most posts during the month. Next to it is the average reach: many posts do not yet mean many readers.

How it is calculated

number of the month's posts

The period is the issue's calendar month; numbers are frozen on the publication day.

Who is in the ranking

All public channels that posted this month.

What the number means

The month's most viewed posts — a ranking of posts, not channels. At most one post per channel.

How it is calculated

post views

Posts published this month; views as of the day the issue was built.

Who is in the ranking

Public channels' own posts: no ads and no reposts of others' posts.

What the number means

Channels that reached 300 subscribers for the first time during the month. Places follow subscribers at the end of the month.

How it is calculated

subscribers at the end of the month

We have measurements of the channel before the month, and it never had that many subscribers. A channel we did not know before does not get here: it may have been big before.

Who is in the ranking

Channels with signs of inflation by the quality index do not take part.

What the number means

How many views an average ad post of the channel gets. It helps choose where to place an ad.

How it is calculated

ad post views ÷ number of ad posts

An ad post has an erid label, an “Advertising” mark or an outbound link with a call to action, as on the channel's “Ads” tab. Numbers come from the hourly post summary.

Who is in the ranking

Channels with a quality index of 70 or more (no signs of inflation), at least 3 ad posts with views and an hourly summary for the whole month.

What the number means

Who published the most ad posts during the month. Next to it is the share of ads among all the channel's posts.

How it is calculated

number of the month's ad posts

An ad post has an erid label, an “Advertising” mark or an outbound link with a call to action, as on the channel's “Ads” tab.

Who is in the ranking

Public channels with at least one ad post during the month.

What the number means

How many subscribers the channel lost during the month: there were more unsubscribes than new subscriptions. Next to it is the share of the audience lost.

How it is calculated

subscribers before the month − subscribers after it

Subscribers “before” are taken at the end of the day before the month, “after” — at the end of its last day. If that day's data is incomplete, the neighbouring day is used, but no further than one day.

Who is in the ranking

Channels that had at least 1 000 subscribers before the month and lost some.