GENERAL
MAX in numbers
ChannelsActive public MAX channels. The chart shows how many new channels were found on each of the last 14 days.
604 176
found this week: 22 528
SubscribersTotal subscribers of public channels. The chart shows the daily total over 14 days; the caption shows the weekly gain.
393.4 M
+6.4 M this week
Posts collectedAll collected posts of public channels. The chart shows posts by day over 14 days.
131 M
5 M this week
ViewsTotal views of collected posts. The chart shows views of posts published on each of the last 14 days.
544.6 bn
6.8 bn this week
ReactionsTotal reactions to collected posts. The chart shows reactions to posts published on each of the last 14 days.
2.1 bn
131 M this week
DATOOL.RU · MAX
MAX channel analytics
Public MAX channels: audience, posts, growth and citations.
For example: RIA Novosti · @mash · max.ru/ozon
CategoriesAll categories by the channel's primary category. Week — 17–23 October. Each column has its own bar: length is relative to the largest category in the column, for “Posted this week” — to 100 %. “Per post” — average views per post, “Reactions per 1,000” — reactions per thousand views, “Ads” — share of ad posts. Click a column header to sort.
All categories
350 506 channels categorized. This week — 3.2 M posts and 4.6 bn views.
| Education and training | 89 553 | 28.3 M | 70 % | 608 642 | 147.1 M | 242 | 27.9 | 1.0 % |
|---|---|---|---|---|---|---|---|---|
| Ministries and agencies | 23 692 | 12.1 M | 63 % | 195 794 | 109 M | 557 | 15.7 | 0.8 % |
| Food and cooking | 16 116 | 15.4 M | 65 % | 177 540 | 94.5 M | 532 | 28.6 | 1.2 % |
| Other places — after sign-in | ||||||||
Trend28 full days. One bar per day, the record is labeled. Use the buttons to choose the metric: posts, views of that day's posts, reactions, channels posting, ad posts.
Posts by day
ActivityВсе активные каналы и каждая ступень подписчиков по последнему посту: писали за последние сутки, ещё за 7 дней (но не за сутки), ещё за 30 дней (но не за неделю) и молчат больше месяца. Части не повторяются и вместе дают 100 %. Каналы, скрывшие подписчиков, есть только в строке «Все каналы». Наведите на полосу — число каналов.
How often channels post
-
All channels 604 176posted in 30 days 63 %
- Subscribers per channel
-
under 100posted in 30 days 52 %
-
100–1Kposted in 30 days 89 %
-
1K–10Kposted in 30 days 95 %
-
10K–100Kposted in 30 days 97 %
-
0.1–1Mposted in 30 days 99 %
-
1M+posted in 30 days 100 %
Posted in the last 24 hoursAlso in the last weekAlso in the last 30 daysSilent for over a month
AdsCategories with the largest share of ad posts this week — among categories with at least 1,000 posts this week.
Most ads
CategoriesThe 12 largest categories by the selected measure. Bar length is relative to the largest; on the right — the number and share of all categorized channels.
Largest categories
- Education and training89 55325.5 %
- Ministries and agencies23 6926.8 %
- Food and cooking16 1164.6 %
- Other places — after sign-in
- News and media31.3 M12.5 %
- Education and training28.3 M11.2 %
- Food and cooking15.4 M6.2 %
- Other places — after sign-in
- Education and training608 64218.9 %
- Sales, shopping and discounts340 77010.6 %
- News and media290 0599.0 %
- Other places — after sign-in
- News and media1.6 bn35.3 %
- Safety and security461.5 M10.0 %
- Incidents339.6 M7.3 %
- Other places — after sign-in
RhythmPosts in each hour of each weekday, 17–23 October, Moscow time: the darker the cell, the more posts. Hover over a cell for posts, views per post and the ad share in that hour.
When MAX posts
5.1 M posts this week. Posts published at 0:00, 22:00, 23:00 get the most views.
036912151821
Mon
Tue
Wed
Thu
Fri
Sat
Sun
RhythmAverage posts per hour on a weekday and on a weekend day.
Weekdays and weekends
weekdaysweekends
RhythmAverage views per post by publishing hour (Moscow time). The best hour is labeled.
Best time to post
EngagementEmoji reactions grouped by mood, as on the channel's Engagement tab: approval, laughter, surprise, sympathy, negative. Based on 13313 posts published within one hour two days ago; recalculated once a day.
Reaction mood
Approval 53 %Laughter 13 %Sympathy 14 %Negative 17 %
- 👍25 %
- ❤️13 %
- 🙏13 %
- 🤣12 %
- 🔥5.8 %
- 💯4.6 %
- 👎3.4 %
- 😡3.4 %
- 💩3.3 %
- 🤬3.2 %
- 🤡2.4 %
- 😱1.7 %
- 🇷🇺1.5 %
- 😭1.2 %
FormatsWhat the MAX feed consists of. Each post has one format, by priority: repost, video, photo, link, text. The bar is the share of posts; on the right — average views per post of that format.
Post formats
- Photos48 %1 211
- Video16 %3 342
- Text28 %2 963
- Reposts3 %655
- Links4 %103
LeadersSubscriber growth over the week for channels that had 1,000+ subscribers a week ago.
Most new subscribers
LeadersSubscriber growth over the week in percent for channels that had 5,000+ subscribers a week ago.
Fastest in percent
CitationsChannels mentioned most often and most widely by other MAX channels over the last 30 days, excluding ad posts.
How it is calculated
Citation index
As of 24.10, 69 261 channels have an index
TextsShare of posts by text length in characters.
Text length
EngagementReactions per thousand views over the week: at the top — across all of MAX and the change from the previous week, below — for channels of different sizes.
Reactions per 1,000 views
19.4
average across MAX
in the last week +14 % vs previous
in the last week +14 % vs previous
- under 100
34.6 - 100–1K
26.4 - 1K–10K
20.2 - 10K–100K
18.2 - 0.1–1M
19.7 - 1M+
17.6
AdsViews and reactions of ad posts compared with regular posts over the week.
Ads and regular posts
Views per post
regular1,391
ad1,327
Reactions per 1,000 views
regular21.1
ad6.8
Ads get 3.1 times fewer reactions than regular posts.
Channel ratingChannels in each quality index range (0–100), in steps of five. The bar color is the grade: low (below 40), average (40–69), good (70–84), high (85 and above). At the top is the median: half of the channels score higher, half lower. The index is recalculated every night.
How it is calculated
Quality index
67median QI
62 589 channels with an index
62 589 channels with an index
407085
Medium 62 %Good 38 %
LowMediumGoodHigh
CitationsHow many MAX channels fall into each citation index range over the last 30 days. Bar height is logarithmic: there are thousands of times more channels with a small index than with a large one. The higher the index, the darker the bar.
How it is calculated
Citation index
69 261
channels with an index
85 % have an index below 1
85 % have an index below 1
- 58 682< 1
- 7 5131–5
- 1 4815–10
- 96710–25
- 33525–50
- 22150–100
- 50100–250
- 12250+
MAX growthActive channels by the month of the earliest collected post. The history download is still running, so some channels will move to earlier months over time.
New channels by month
502 689 channels started posting over 17 months. Peak — december 2025: 78 640 new channels.
Calculated 25 October 00:57; recalculated hourly. Week — 17–23 October: days when post views are almost complete. Reactions, formats and text length come from a one-hour sample of posts, once a day.