POSTS AND ADS · MAX CHANNEL RANKING · TOP 100
MAX channels with the most ads: Outdoor activities
October 2026
How the ranking is calculated
What the number means
How often and how widely other MAX channels repost and mention the channel, weighted by the reach of those citing it. A high index means the channel is treated as a primary source.
How it is calculated
citations × reach of citing channels, adjusted for the number of distinct sources
The index for the month's days by the datool.ru citation index methodology. Ads, self-links and mentions from channels of the same owner do not count.
Who is in the ranking
Channels that other channels cited at least once during the month.
Full methodologyWhat the number means
Total views of the channel's posts during the month. The more often a channel posts, the bigger the sum — “Average reach” compares channels without that effect.
How it is calculated
total views of the month's posts
The period is the issue's calendar month; numbers are frozen on the publication day.
What the number means
How many subscribers the channel gained during the month. Unsubscribes are subtracted: this is net growth.
How it is calculated
subscribers after the month − subscribers before it
Subscribers “before” are taken at the end of the day before the month, “after” — at the end of its last day. If that day's data is incomplete, the neighbouring day is used, but no further than one day.
Who is in the ranking
Channels that had at least 1 000 subscribers before the month and grew. Channels with signs of inflation by the quality index do not take part.
Full methodologyWhat the number means
Who has the most subscribers at the end of the month.
How it is calculated
subscribers at the end of the month
Subscribers “before” are taken at the end of the day before the month, “after” — at the end of its last day. If that day's data is incomplete, the neighbouring day is used, but no further than one day.
Who is in the ranking
All public MAX channels with subscriber data at the end of the month.
Full methodologyWhat the number means
By what percentage the audience grew during the month. It shows who grows fast for their size: +2,000 for a channel with 5,000 subscribers means more than for a channel with a million.
How it is calculated
growth ÷ subscribers before the month × 100
Subscribers “before” are taken at the end of the day before the month, “after” — at the end of its last day. If that day's data is incomplete, the neighbouring day is used, but no further than one day.
Who is in the ranking
Channels that had at least 5 000 subscribers before the month: small channels' percentages are random. Channels with signs of inflation by the quality index do not take part.
Full methodologyWhat the number means
How many people see one post on average. The number does not depend on how often the channel posts — advertisers look at it.
How it is calculated
views of the month's posts ÷ number of posts
The period is the issue's calendar month; numbers are frozen on the publication day.
Who is in the ranking
Channels with at least 13 posts during the month: otherwise a channel with one post that happened to go viral would come first.
Full methodologyWhat the number means
What share of subscribers one post reaches on average (ERR). The higher, the more alive the audience; over 100 % means non-subscribers read the posts too, via reposts and links.
How it is calculated
average post reach ÷ subscribers × 100
Reach is the average post views during the month, subscribers — at the end of the month. Channels with a “dead” audience end up low here even if they have many subscribers.
Who is in the ranking
Channels with at least 10 000 subscribers and 13 posts during the month, with no signs of inflation by the quality index.
Full methodologyWhat the number means
Reactions per hundred views (ER): how willingly readers respond to posts, regardless of channel size.
How it is calculated
reactions ÷ views × 100
Reactions and views of the month's posts whose reactions have been read: only such posts have reactions, and unread ones are left out of the calculation. datool.ru does not collect comments.
Who is in the ranking
Channels with at least 221 429 views during the month and at least one reaction: otherwise a channel with a dozen views would come first.
Full methodologyWhat the number means
How many reactions the channel's posts received during the month. “Engagement” helps compare channels of different sizes.
How it is calculated
total reactions to the month's posts
The period is the issue's calendar month; numbers are frozen on the publication day.
Who is in the ranking
Channels that have reactions over the month, read for at least 80 % of their views: reactions are not read for every post, and otherwise the number would reflect the progress of our collection rather than engagement. If the owner has turned reactions off, the channel is not here.
Full methodologyWhat the number means
How many times other MAX channels reposted the channel or linked to it during the month — a plain count, without the reach adjustments of “Citations”.
How it is calculated
reposts + link mentions from other channels
The same rules as the citation index: ads, self-links and mentions from channels of the same owner do not count.
Who is in the ranking
Channels that other channels cited at least once during the month.
Full methodologyWhat the number means
The month's average quality index: whether the audience is alive, whether growth is honest, how much advertising there is and whether the channel can be trusted. From 0 to 100; the channel is compared with similar ones.
How it is calculated
average of the month's daily quality indexes
We calculate the index every night (the methodology is in the help). The ranking is built only if the index was calculated for the whole month.
Who is in the ranking
Channels with an index on at least 16 days of the month (we calculate it for channels with 500+ subscribers, posts and views).
Full methodologyWhat the number means
Who published the most posts during the month. Next to it is the average reach: many posts do not yet mean many readers.
How it is calculated
number of the month's posts
The period is the issue's calendar month; numbers are frozen on the publication day.
What the number means
The month's most viewed posts — a ranking of posts, not channels. At most one post per channel.
How it is calculated
post views
Posts published this month; views as of the day the issue was built.
Who is in the ranking
Public channels' own posts: no ads and no reposts of others' posts.
Full methodologyWhat the number means
Channels that reached 300 subscribers for the first time during the month. Places follow subscribers at the end of the month.
How it is calculated
subscribers at the end of the month
We have measurements of the channel before the month, and it never had that many subscribers. A channel we did not know before does not get here: it may have been big before.
Who is in the ranking
Channels with signs of inflation by the quality index do not take part.
Full methodologyWhat the number means
How many views an average ad post of the channel gets. It helps choose where to place an ad.
How it is calculated
ad post views ÷ number of ad posts
An ad post has an erid label, an “Advertising” mark or an outbound link with a call to action, as on the channel's “Ads” tab. Numbers come from the hourly post summary.
Who is in the ranking
Channels with a quality index of 70 or more (no signs of inflation), at least 3 ad posts with views and an hourly summary for the whole month.
Full methodologyWhat the number means
Who published the most ad posts during the month. Next to it is the share of ads among all the channel's posts.
How it is calculated
number of the month's ad posts
An ad post has an erid label, an “Advertising” mark or an outbound link with a call to action, as on the channel's “Ads” tab.
What the number means
How many subscribers the channel lost during the month: there were more unsubscribes than new subscriptions. Next to it is the share of the audience lost.
How it is calculated
subscribers before the month − subscribers after it
Subscribers “before” are taken at the end of the day before the month, “after” — at the end of its last day. If that day's data is incomplete, the neighbouring day is used, but no further than one day.
Who is in the ranking
Channels that had at least 1 000 subscribers before the month and lost some.
Full methodologyThe main number in each row is ad posts
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1
598ad posts
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2
419ad posts
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3
302ad posts
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4
245ad posts
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5
123ad posts
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6
117ad posts
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7
116ad posts
-
8
108ad posts
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9
68ad posts
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10
67ad posts
Channel quality index
Whether the channel is alive, grows honestly, how much advertising it carries and whether it can be trusted. The channel is compared with similar ones: same topic and same size.
The index is as of the day the issue was built. It does not affect the place in this rating.
Points scored
What it is made of
- Audience up to 25 points
- Growth integrity up to 25 points
- Ad load up to 20 points
- Trust up to 20 points
- Calculation reliability up to 10 points
How the rankings are made
- Metric. Who published the most ad posts during the month. Next to it is the share of ads among all the channel's posts. Public channels with at least one ad post during the month.
- Period. 1–31 October 2026, Moscow time.
- Channels. Only public MAX channels from the datool.ru catalog; private channels and chats are excluded. A channel enters the rankings of its categories (main and additional), its region and federal district.
- Data. Daily channel statistics: subscribers, post views and reactions, mentions and reposts. Subscribers are compared at the end of the day before the period and of its last day; if a day is incomplete, the neighbouring day is used, at most one day away.
- Fairness. Channels with signs of fake subscribers by the quality index are excluded from the growth, growth in percent, readership and newcomer rankings, and only channels with a good quality index get into ad placements. Ads and mentions from channels of the same owner are not counted in citations and mentions.
- Access. Each ranking has up to 100 places: everyone sees the first 10, 30 after a free sign-in, and all 100 for Premium and Business subscribers.
- Gaps. Subscribers for 22 October were not collected — this does not affect growth or newcomers. Subscribers are compared at the end of 30 September and 31 October 2026.
- Freeze. An issue is built after the period ends and never changes: channel names, avatars and numbers are as of the issue date. Place changes ▲ ▼ are against the previous issue of the same ranking. Places follow the value rounded to hundredths; on a tie the channel with more subscribers ranks higher, then the one with the larger third criterion (for citations — the number of distinct sources), and if that matches too — the channel added to the catalog earlier.
How to cite
You may publish and retell the ranking with a source credit: “according to datool.ru” and the address of this page.
https://max.datool.ru/en/top/2026-10/active-ad-posts/
How monthly rankings are made, who sees 100 places and how to download the PDF — in the help: “Monthly rankings”.
QUESTIONS AND ANSWERS
Questions about “MAX channels with the most ads: Outdoor activities”
Who is first in “MAX channels with the most ads: Outdoor activities” for October 2026?
First place goes to Охота за ценами| Озон Яндекс Маркет Валдбериз: 598 ad posts. 208 channels qualified for the ranking.
How is this ranking calculated?
Who published the most ad posts during the month. Next to it is the share of ads among all the channel's posts. Public channels with at least one ad post during the month. Only public MAX channels from the datool.ru catalog take part. More in the help.
What if channels have the same value?
Places follow the value rounded to hundredths. On a tie the channel with more subscribers ranks higher, then the one with the larger third criterion (views during the period), and if that matches too — the channel added to the catalog earlier.
What do ▲ and ▼ next to a place mean?
The change since the previous issue of the same ranking: “▲ 3” — up three places, “▼ 2” — down, “=” — same place, “new” — not in the previous issue. The first issue has no changes — there is nothing to compare with.
How many places can I see and what is in the PDF report?
Guests see the first 10 places, signed-in users — 30, Premium and Business subscribers — all 100. The PDF report has the same number of places: the “Download PDF” button shows what is available to you.
How do I get into the ranking?
Add the channel to the datool.ru catalog and verify it is yours: from the next issue it enters the rankings of its categories, region and district if it meets their conditions.
Comment
First place for October 2026 goes to “Охота за ценами| Озон Яндекс Маркет Валдбериз”: 598 ad posts. Second is “Скидки Озон Вайлдберриз сегодня | Находки ВБ до -90% | Распродажа WB | Товары за копейки | Валберис | Снайпер” (419), third is “WILDBERRIES для Мужиков” (302). 208 channels qualified; the issue lists the top 100.