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MAX COLLECTION

MAX channels that run ads

Channels with 1 000 subscribers or more that ran ad posts in the last 30 days: advertisers already buy ads here. The collection has 22 102 channels; together they have 188.4 M subscribers, 47 % of all MAX subscriptions. The largest are РИА Новости (1 273 423 subscribers), Mash (1 092 565 subscribers) and OZON (851 937 subscribers).

All 22 102 channels

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Other collections

All collections
Government channels 134 872channels · 33.9 M subs Share of MAX channels22 % Share of MAX subscriptions8.6 % Posted in 7 days66 % 22 % of MAX channels and only 8.6 % of subscriptions Channels with the A+ label 4 459channels · 180.9 M subs Share of MAX channels0.7 % Share of MAX subscriptions46 % Posted in 7 days97 % 0.7 % of MAX channels collect 46 % of subscriptions Verified by owners 7channels · 38 533 subs Share of MAX channelsless than 0.1% Share of MAX subscriptionsless than 0.1% Posted in 7 days100 % Verify your channel: the blue badge is free Million-subscriber channels 7channels · 11.5 M subs Share of MAX channelsless than 0.1% Share of MAX subscriptions2.9 % Posted in 7 days86 % 7 channels collect 2.9 % of MAX subscriptions New channels 50 295channels · 8.5 M subs Share of MAX channels8.3 % Share of MAX subscriptions2.2 % Posted in 7 days70 % 50 295 new channels in 30 days First MAX channels 454channels · 30.9 M subs Share of MAX channelsless than 0.1% Share of MAX subscriptions7.8 % Posted in 7 days97 % Posting in MAX since before 1 September 2025 100K channels 392channels · 76.4 M subs Share of MAX channelsless than 0.1% Share of MAX subscriptions19 % Posted in 7 days99 % 392 channels — 19 % of all MAX subscriptions Business channels 107 727channels · 21.6 M subs Share of MAX channels18 % Share of MAX subscriptions5.5 % Posted in 7 days39 % 18 % of MAX channels are run by companies and sole proprietors Post every day 19 636channels · 213 M subs Share of MAX channels3.2 % Share of MAX subscriptions54 % Posted in 7 days100 % 3.2 % of channels — more than half of MAX subscriptions No ads 16 748channels · 117.6 M subs Share of MAX channels2.8 % Share of MAX subscriptions30 % Posted in 7 days99 % 20 or more posts in 30 days and not a single ad Schools 31 204channels · 13.8 M subs Share of MAX channels5.1 % Share of MAX subscriptions3.5 % Posted in 7 days79 % 445 subscribers per channel on average Kindergartens 26 968channels · 2.5 M subs Share of MAX channels4.4 % Share of MAX subscriptions0.6 % Posted in 7 days59 % 95 subscribers per channel on average Universities and colleges 2 897channels · 1.2 M subs Share of MAX channels0.5 % Share of MAX subscriptions0.3 % Posted in 7 days73 % 416 subscribers per channel on average Hospitals and clinics 2 959channels · 490 044 subs Share of MAX channels0.5 % Share of MAX subscriptions0.1 % Posted in 7 days62 % 166 subscribers per channel on average Cultural institutions 7 667channels · 864 796 subs Share of MAX channels1.3 % Share of MAX subscriptions0.2 % Posted in 7 days71 % 113 subscribers per channel on average Administrations 10 626channels · 1.9 M subs Share of MAX channels1.7 % Share of MAX subscriptions0.5 % Posted in 7 days47 % 185 subscribers per channel on average

QUESTIONS AND ANSWERS

Frequently asked: Run ads

Which MAX channels run ads?

Those that had at least one ad post in the last 30 full days, with 1 000 subscribers or more. There are 22 102 channels like this now, with 188.4 M subscribers in total, 47 % of all MAX subscriptions.

How does datool.ru know a post is an ad?

By the labelling: an erid identifier in the post or a link, an “Advertisement” label, or a link with a promo code. A post without these signs is not counted as an ad, so unlabelled ads do not get into the collection.

How do I pick a channel to place an ad?

Narrow down size, activity and region with the filters above the list, then open the channel: post reach, engagement, the quality index and the ads that have already run there. 7 878 channels in the collection have a quality index of 70 or more.

How do I narrow down the channels in a collection?

Above the list are the “Subscribers”, “Activity”, “Quality index”, “Marks” and “Region” filters and the “Find a channel” field: search and filters work only inside the collection. The tabs change the order: by subscribers, quality index, citations, fresh posts and newest; the “Table” view is handy for comparing. 7 878 channels in the collection have a quality index of 70 or more.

How often is the collection updated?

The collection and its filter counts are recalculated every hour. datool.ru data collection updates subscribers and posts: large channels every few minutes, small ones once a day.

What other MAX channel collections are there?

Government channels, Channels with the A+ label, Verified by owners, Million-subscriber channels, New channels, First MAX channels, 100K channels, Business channels, Post every day, No ads, Schools, Kindergartens, Universities and colleges, Hospitals and clinics, Cultural institutions, Administrations. All collections with figures are on the “MAX channel collections” page.

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