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MAX CATEGORY

Fashion and beauty

The “Fashion and beauty” category has 22 248 channels on MAX with 6.3 M subscribers in total. In 14 days the topic’s channels published 258 807 posts (+3 %); new channels: 818. The largest are Алексей Жидковский, Pro_rush❤️ WB Обзоры. Стиль. Мода and Маникюр Ногти. Fastest growing: PRO SKIN club / Все о красоте, косметологии и с…, +22 813 subscribers in a week.

Updated 31 October 2026, 00:55

Channels 22 248 14 012 posted in 14 days
17 521 primary4 727 additional
Subscribers 6.3 M ▲ +529 926 in 14 days
Posts in 14 days 258 807 ▲ 3 % vs previous 14 days
Views in 14 days 72.5 M ▼ 15 % vs previous 14 days
New channels 818 in 14 days · in 30 — 1 971

All 22 246 channels in the topic

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Subscribers
5 190
QI
77
Posts
1 093
SizeTopic channels by number of subscribers.

Largest channels

  1. Алексей Жидковский 115 792
  2. Pro_rush❤️ WB Обзоры. Стиль. Мода 81 513
  3. Маникюр Ногти 76 297
  4. Other places — after sign-in
GrowthSubscriber growth over 7 days: now versus daily statistics a week ago. Channels that had 100+ subscribers a week ago.

Fastest growing

  1. PRO SKIN club / Все о красоте, косметологии и современных бьюти-находках +22 813
  2. Про косметологию, красоту и женские секреты | Dr.Lidiacosmo +21 199
  3. CPLETNIZA / СПЛЕТНИЦА - Красота, мода и шопинг, селебрити. Бьюти - блогер +5 927
  4. Other places — after sign-in
ActivityPosts over the last 7 full days.

Post the most

  1. Косметика 1 516
  2. Emerald | Модный быт 💚 1 122
  3. Интернет магазин одежды mio_store 1 032
  4. Other places — after sign-in
ReachAverage views per post over all collected time. Channels with 20+ posts.

Most read posts

  1. Маникюр Ногти 153 048
  2. Pro_rush❤️ WB Обзоры. Стиль. Мода 117 072
  3. Алексей Жидковский 104 906
  4. Other places — after sign-in
EngagementReactions per 1000 views over all collected time. Channels with 50 thousand+ views.

Most engaging

  1. Корейская косметика Донецк 255.1
  2. Волшебный мир Marso c Анастасией Кретовой 237.9
  3. Жизнь на Юге ☀️красота и здоровье с SIBIRIAN WILNESS 224.0
  4. Other places — after sign-in
NewcomersChannels whose first post came out in the last 45 days, largest first; the number is subscribers.

New channels of the topic

  1. ИДЕИ НА НОВЫЙ ГОДfirst post 25.10 36 057
  2. Про одежду и стиль | Lasmotfirst post 26.10 21 229
  3. SkinCode — код идеальной кожиfirst post 28.10 11 080
  4. Other places — after sign-in

QUESTIONS AND ANSWERS

Frequently asked about the “Fashion and beauty” category

How many MAX channels are in the “Fashion and beauty” category?

The “Fashion and beauty” category has 22 248 channels on MAX: it is the main topic for 17 521 and an extra one for 4 727. Together they have 6.3 M subscribers; 14 012 posted in the last 14 days.

Which channels in the “Fashion and beauty” category are the largest?

By subscribers: Алексей Жидковский — 115 792, Pro_rush❤️ WB Обзоры. Стиль. Мода — 81 513 and Маникюр Ногти — 76 297. The full list is in the “Largest channels” ranking on this page.

Which channels in the “Fashion and beauty” category are growing fastest?

Over the last 7 days the most subscribers were gained by PRO SKIN club / Все о красоте, косметологии и с… (+22 813), Про косметологию, красоту и женские секреты | D… (+21 199) and CPLETNIZA / СПЛЕТНИЦА - Красота, мода и шопинг,… (+5 927).

What new channels have appeared in the “Fashion and beauty” category?

New channels: 1 971 in 30 days, 818 in 14 days. The largest new ones by subscribers: ИДЕИ НА НОВЫЙ ГОД (36 057), Про одежду и стиль | Lasmot (21 229) and SkinCode — код идеальной кожи (11 080).

How do I add my channel to this category?

We find and tag MAX channels ourselves. If your channel isn’t on datool.ru yet, add it on the «Add a channel» page. An owner who has verified the channel via the datool.ru bot chooses up to five topics for it in «My channels».

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