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Fashion Paper в Колонном зале Дома Союзов ❤️
Public channel
ID 68089264821588
MUR
The channel is registered with Roskomnadzor
Мода сегодня.
Канал журналиста, основателя издания Fashion Paper Мадонны Мур
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Channel analytics
Dashboard
21 October — 27 October 2026
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SubscribersHow many subscribers the channel has now. The wave shows subscribers at each point of the period. The change is against the start of the period.
19 422
6.3 %
−1 315 for the period
ViewsHow many views the posts published in the period have now. These are not views per day: MAX does not report how many views there were yesterday.
147 627
24.0 %
was 219 423
ReactionsHow many reactions the posts published in the period have.
2 790
23.4 %
was 4 115
MentionsHow many times other channels mentioned the channel: links and reposts, excluding advertising posts. The bigger the circle, the more mentions at that point of the period.
with a subscription
RepostsHow many times other channels reposted this channel's posts (excluding advertising posts). Reposts are also counted as mentions.
after signing in
Average post reachHow many views one post gets on average. Only posts older than two days are counted: views of fresh posts are still growing. Points with fresh posts are dashed with hollow dots: the reach of all posts right now, it will still grow.
5 031
19.8 %
was 6 269
ERRWhat share of subscribers sees an average post: average reach ÷ subscribers × 100 %. The line shows ERR at each point of the period, the dashed line — ERR of the previous period of the same length. Points with posts younger than two days are hollow dots on the dashed end of the line.
25.9 %
4.3 pp
dashed line — was 30.2 %
Engagement ERHow often readers react to posts: reactions ÷ views × 100 %. The tick on the bar is the previous period.
1.89 %
0.0 pp
was 1.88 %
Posts per dayHow many posts are published per day on average. Each cell is a point of the period: the darker, the more posts per day.
4.9
9.8 %
was 5.0
Ad shareWhat share of the period's posts looks like advertising: erid labeling, ad links and other signs. The scale shows the ad load by the quality index thresholds: up to 10 % — low, up to 25 % — moderate, up to 50 % — high, above — very high. A growing share is marked red.
with a subscription
TrendTop — subscribers at the end of each point of the period; bottom — growth per point: green means more subscribers, red means fewer. Above the growth chart — the biggest gain and the biggest loss. MAX does not report how many people subscribed and unsubscribed separately.
Audience growth
−1 310subscribers in the period
−490 biggest loss · 23 Oct 2026
Channel scoreA channel score from 0 to 100 made of five parts: audience, growth integrity, ad load, trust and calculation reliability. Each bar shows how many points the part earned out of its maximum. The index is recalculated every night; channels are compared with similar ones of the same category and size.
How it is calculated
Quality index
59/ 100Medium
- Audienceweak: a post is seen by 26% of subscribers 9/25
- Growth integrityraises questions: several sudden jumps in subscribers 15/25
- Ad loadlow: ads in 4% of posts 20/20
- Trustin the RKN registry, owner not verified 7/20
- Calculation reliabilityenough data 8/10
Tip: post regularly, without long breaks, and what people read — this is part of Audience.
ReachHow many views the posts published at each point of the period have now (not views per day). The record is labeled; the point with today is paler — the day is not over yet. Average post reach — posts older than two days.
Views and reach
147 627views in the period 24.0 %
Average post reach — 5 031 views (posts older than two days).
EngagementER — reactions divided by views, in percent — for the posts of each point of the period. The dashed line is ER for the whole period. The change is in percentage points against the previous period of the same length.
Subscriber engagement
1.89 %ER = reactions ÷ views0.0 pp
Channel ER
average for the period
CitationsThe citation index (CI) shows how often and by which channels this channel is mentioned over the last 30 days, excluding advertising posts. The level is its place among similar channels. The line shows CI at each point of the period (for a week or month — the average over its days).
How it is calculated
Citation index
1.0citation index
lowbelow averageaverageabove averagehigh
Place among similar channels — higher than 55 %. To reach the “high” level, the channel needs to overtake 1 834 more channels.
#10 650 in MAX · More — the “Mentions” tab
RhythmHow many posts are published on average in each hour of each weekday, Moscow time: the darker the cell, the more posts. “Best time” — the hours when posts older than two days have the highest average reach.
When and how much it posts
FormatsWhat the feed is made of. Each post has one format, by priority: repost, video, photo, link, text. The bar and percentages show the share of posts of each format; on the right — average reach of one post of the format (posts older than two days), the small bar compares it with the most viewed format.
Post formats
PostsEach dot is a post in the period: horizontally — publication date, vertically — views, dot size — reactions, color — format. This shows hits, flops and how reach changes. For large channels, the 100 most viewed posts and an even sample of the rest are shown — no more than 1,500 dots.
Every post is a dot
Higher means more views, bigger means more reactions. Click a dot to open the post.
SummaryTotals for the selected period: how many posts were published, how many views and reactions they have now and the average post reach. Views are the current views of posts published on those days, not views per day. The change is against the same span before the period, if statistics cover it.
Period totals
Click a metric to see it across the period below
AdsWhat share of the period's posts looks like advertising: erid labeling, ad links and other signs. The detector is cautious, so the real share is usually higher. The scale shows the ad load by the quality index thresholds. Below — the average reach of an ad post and a regular post, and who the channel advertises (sites that ad links lead to).
More
Ads in the channel
What worksPosts of the period with the most views. The bar shows views relative to first place. The preview is the post's image; for a post without an image — the channel avatar. Views are the post's current count.
All posts
Top posts
By views for the period
RhythmHow many posts were published each day of the period (pale bars) and the 7-day average (line): you can see whether the channel is speeding up or slowing down. Today is not over yet, so its average is calculated up to yesterday.
Posts by day
Pale bars are days, the line is the 7-day average: you can see whether the channel is speeding up or slowing down
Posts per day
7-day average
Data updated at 04:41 Moscow time. Views are the current counts of posts published on those days; average reach counts posts older than two days. How the quality index is calculated
Posts for the period
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Гала-ужин к запуску журнала @fashionpaper - все. Спасибо огромное нашим дорогим гостям ❤️
Остальное завтра
Остальное завтра
К ужину @fashionpaper готова. Собирали в роскошных бьюти-апартаментах LUJE
Колонный зал действительно повидал много эпох. А нам приятно дать ему ещё один повод для красивой хроники
Семейство Кардашьян-Дженнер, наверное, больше других любит доставать их архивов самые неожиданные айтемы.
Вот вам Крис Дженнер на премьере сериала «Все честно» в винтажном кейпе Tiziani Roma, который принаджелал Элизабет Тейлор. В нем актриса пришла на празднование 40-летия Грейс Келли в Монако в 1969 году. Ну а серебряные скорпионы – знак зодиака княгини. В 2011 году кейп был выставлен на аукционе Christie’s за $74 500. Владельца мы уже знаем. Желаю всем нам таких покупок.
Вот вам Крис Дженнер на премьере сериала «Все честно» в винтажном кейпе Tiziani Roma, который принаджелал Элизабет Тейлор. В нем актриса пришла на празднование 40-летия Грейс Келли в Монако в 1969 году. Ну а серебряные скорпионы – знак зодиака княгини. В 2011 году кейп был выставлен на аукционе Christie’s за $74 500. Владельца мы уже знаем. Желаю всем нам таких покупок.
Fashion Paper. Grand Opening
Три ангела Victoria’s Secret переругались из-за бывшего мужа Жизель Бюндхен.
Весь сыр-бор начался с романа Кэндис Свейнпол и Тома Брэди, которого она якобы увела у своей подруги Джоан Смоллс. По слухам, когда Джоан встречалась с Томом, Кэндис сама советовала ей держаться от него подальше из уважения к Жизель, которая провела с ним 13 лет. По итогу у Кэндис оказались двойные стандарты.
Плюс, после последнего шоу VS, фанаты заметили, что модели перестали постить совместные фотки, хотя дружили почти 15 лет. Затем вспыли удаленные комментарии Джоан из запрещенной соцсети, где она говорит, что не дружит с предателями. В историю втянули и Ирину Шейк, у которой тоже был роман с Томом. Теперь она отписалась от Кэндис, а на шоу мелькала рядом с Джоан. В общем, лагерь негласно разделился.
Весь сыр-бор начался с романа Кэндис Свейнпол и Тома Брэди, которого она якобы увела у своей подруги Джоан Смоллс. По слухам, когда Джоан встречалась с Томом, Кэндис сама советовала ей держаться от него подальше из уважения к Жизель, которая провела с ним 13 лет. По итогу у Кэндис оказались двойные стандарты.
Плюс, после последнего шоу VS, фанаты заметили, что модели перестали постить совместные фотки, хотя дружили почти 15 лет. Затем вспыли удаленные комментарии Джоан из запрещенной соцсети, где она говорит, что не дружит с предателями. В историю втянули и Ирину Шейк, у которой тоже был роман с Томом. Теперь она отписалась от Кэндис, а на шоу мелькала рядом с Джоан. В общем, лагерь негласно разделился.
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Последние работы Энтони Вакарелло для YSL. Женщина Saint Laurent при Энтони - буквально женщина, которой хочешь стать когда вырастишь.
Очень стильная Настя Решетова. Мой любимый лук из ее последних беременных: винтажный кардиган Chanel, юбка в горошек и морковные туфли. И это #лукдня
Рама Мустафаев закрепляет за собой звание главного краснодорожного стилиста.
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