Всех рад приветствовать на канале парфюмерного магазина «Мечта во флаконе» 😉 Тут: посты о парфюме в нашем магазине, истории из жизни, а также мини блоги.
Самый Добрый Магазин Парфюмерии В Чите ❗️
«Мечта во флаконе» 🦩
ПАРФЮМ 1мл. от 15 до 500 ₽ 💰
Торговый дом (2 этаж) 🏡
Пн-Сб: 10:00 до 19:00 🕰 Воскресенье с 11:00 до 18:00 ⏰
SubscribersHow many subscribers the channel has now. The wave shows subscribers at each point of the period. The change is against the start of the period.240.0 %+0 for the period
ViewsHow many views the posts published in the period have now. These are not views per day: MAX does not report how many views there were yesterday.147▼ 42.8 %was 267
ReactionsHow many reactions the posts published in the period have.0was 0
MentionsHow many times other channels mentioned the channel: links and reposts, excluding advertising posts. The bigger the circle, the more mentions at that point of the period.61▼ 19.0 %was 76with a subscription
RepostsHow many times other channels reposted this channel's posts (excluding advertising posts). Reposts are also counted as mentions.28▲ 13.0 %was 25after signing in
Average post reachHow many views one post gets on average. Only posts older than two days are counted: views of fresh posts are still growing. Points with fresh posts are dashed with hollow dots: the reach of all posts right now, it will still grow.6▼ 0.7 %was 6
ERRWhat share of subscribers sees an average post: average reach ÷ subscribers × 100 %. The line shows ERR at each point of the period, the dashed line — ERR of the previous period of the same length. Points with posts younger than two days are hollow dots on the dashed end of the line.25.7 %▼ 0.2 ppdashed line — was 25.9 %
Engagement ERHow often readers react to posts: reactions ÷ views × 100 %. The tick on the bar is the previous period.—reactions per 100 views
Posts per dayHow many posts are published per day on average. Each cell is a point of the period: the darker, the more posts per day.3.7▼ 37.2 %was 6.1
Ad shareWhat share of the period's posts looks like advertising: erid labeling, ad links and other signs. The scale shows the ad load by the quality index thresholds: up to 10 % — low, up to 25 % — moderate, up to 50 % — high, above — very high. A growing share is marked red.4.2 %▲ 0.8 pp
TrendTop — subscribers at the end of each point of the period; bottom — growth per point: green means more subscribers, red means fewer. Above the growth chart — the biggest gain and the biggest loss. MAX does not report how many people subscribed and unsubscribed separately.
Audience growth
0subscribers in the period
The number of subscribers did not change in the period
Channel scoreA channel score from 0 to 100 made of five parts: audience, growth integrity, ad load, trust and calculation reliability. Each bar shows how many points the part earned out of its maximum. The index is recalculated every night; channels are compared with similar ones of the same category and size.
The quality index has not been calculated yet. It appears for channels with at least 500 subscribers that post at least once a week, after a week of tracking.
ReachHow many views the posts published at each point of the period have now (not views per day). The record is labeled; the point with today is paler — the day is not over yet. Average post reach — posts older than two days.
Views and reach
147views in the period▼ 42.8 %
Average post reach — 6 views (posts older than two days).
EngagementER — reactions divided by views, in percent — for the posts of each point of the period. The dashed line is ER for the whole period. The change is in percentage points against the previous period of the same length.
Subscriber engagement
—ER = reactions ÷ views
No reactions have been read for the posts of the period.
CitationsThe citation index (CI) shows how often and by which channels this channel is mentioned over the last 30 days, excluding advertising posts. The level is its place among similar channels. The line shows CI at each point of the period (for a week or month — the average over its days).
The citation index has not been calculated yet: it will appear after the nightly calculation once other channels mention the channel.
RhythmHow many posts are published on average in each hour of each weekday, Moscow time: the darker the cell, the more posts. “Best time” — the hours when posts older than two days have the highest average reach.
When and how much it posts
MonTueWedThuFriSatSun
036912151821
Best time:09:0018:00hours when posts get the highest average reach
FormatsWhat the feed is made of. Each post has one format, by priority: repost, video, photo, link, text. The bar and percentages show the share of posts of each format; on the right — average reach of one post of the format (posts older than two days), the small bar compares it with the most viewed format.
Post formats
100 posts
Reposts99 %6 168
Video2121 %7 513
Photos3838 %5 699
Links1212 %5 239
Text2020 %7 626
On the right — average reach of one post of the format.
PostsEach dot is a post in the period: horizontally — publication date, vertically — views, dot size — reactions, color — format. This shows hits, flops and how reach changes. For large channels, the 100 most viewed posts and an even sample of the rest are shown — no more than 1,500 dots.
Every post is a dot
Higher means more views, bigger means more reactions. Click a dot to open the post.
VideoPhotosOthersize — reactionsZoom with the + and − buttons, a pinch or Ctrl + mouse wheel; drag a zoomed chart to move it
SummaryTotals for the selected period: how many posts were published, how many views and reactions they have now and the average post reach. Views are the current views of posts published on those days, not views per day. The change is against the same span before the period, if statistics cover it.
Period totals
Click a metric to see it across the period below
Viewstoday — the day is not over yetPoints with posts younger than two days are pale and dashed: their views are still growing.
AdsWhat share of the period's posts looks like advertising: erid labeling, ad links and other signs. The detector is cautious, so the real share is usually higher. The scale shows the ad load by the quality index thresholds. Below — the average reach of an ad post and a regular post, and who the channel advertises (sites that ad links lead to).
What worksPosts of the period with the most views. The bar shows views relative to first place. The preview is the post's image; for a post without an image — the channel avatar. Views are the post's current count.
RhythmHow many posts were published each day of the period (pale bars) and the 7-day average (line): you can see whether the channel is speeding up or slowing down. Today is not over yet, so its average is calculated up to yesterday.
Posts by day
Pale bars are days, the line is the 7-day average: you can see whether the channel is speeding up or slowing down
Posts per day7-day average
Data updated at 17:48 Moscow time. Views are the current counts of posts published on those days; average reach counts posts older than two days.
How the quality index is calculated
Роза пахнет розой. Лимон — лимоном. Пачули — хотя бы реальное растение, которое при оказии можно понюхать и как-то осознать.
И тут появляется ✨она✨.
Амбра.
Увидев красивую янтарную штучку в пирамиде, просто и логично предположить, что получают её, собственно, из янтаря...
Но когда в парфюмерии всё было просто?
🔑 ЧТО ТАКОЕ АМБРА?
В жизни янтарь (он же amber) — окаменевшая смола, за миллионы лет ставшая полупрозрачно-оранжевым камушком, знакомым нам по ювелирным украшениям и музейным экспонатам.
А в парфюмерии amber, если по классике, — чисто фантазийный аккорд: тёплый, сладкий, бальзамически-древесный, насыщенный и обволакивающий.
Ну а лингвистическая путаница возникла, можно сказать, с начала времён.
Европейское amber исторически связано с арабским anbar, которое изначально относилось к серой амбре (ambergris), а не янтарю.
Позже в европейских языках похожими словами стали называть оба вещества. Во французском это различие до сих пор сохранилось:
По классике амбровый аккорд обычно выстраивается так:
• Лабданум даёт тёмные, смолистые, кожаные оттенки, иногда легкий анималистичный нюанс;
• Бензоин — бальзамичность, мягкость и порой карамельную грань;
• Ваниль или ванилин — тёплую сладость и пудрово-древесный оттенок, объединяя все компоненты под единым, узнаваемым лицом.
Опционально можно добавить стиракс, бобы тонка, перу- или толу-бальзам, сандал, пачули и пряности — в зависимости от того, какими оттенками парфюмер захочет этот аккорд окрасить.
🔑 РАСПУТЫВАЕМ ПУТАНИЦУ
Теперь посмотрим на "конкурентов" за амбровый нейминг.
Серая амбра (ambergris) — ценное вещество, связанное с пищеварительной системой кашалотов. После долгого созревания в океане, окисления и выветривания она превращается в материал с невероятно сложным профилем: солёно-морским, мускусно-тёплым, анималистичным и иногда сладковатым.
Амброкс, он же амброксид, — одно из ключевых пахучих веществ зрелой серой амбры. Амброксан, Амброфикс и другие современные материалы этого семейства позволяют получать нужный сероамбровый эффект без необходимости искать это сокровище в океане или отбирать его у китов.
Ни серая амбра, ни современные амбродревесные материалы (они же АД, они же "страшные" амбродеревяшки, про которые мы с вами уже говорили) не равны классическому амбровому аккорду ни под каким углом.
🔑 ИТОГО
Так что же значит амбра в пирамиде?
Да особо ничего.
Один амбровый парфюм может пахнуть ванилью и карамелью, другой — раскаленной смолой и кожей, а третий — перчёной деревяшкой.
ESCADA Sorbetto Rosso КРАСНЫЙ СОРБЕТ ♥️♥️♥️ (копия)
🍉 ФРУКТОВЫЕ / ФУЖЕРНЫЕ
🎵 Верхние ноты Груша, Цитрусы, Водные ноты
🎵 Средние ноты Арбуз, Морская соль
🎵 Базовые ноты Амбра, Пралине
Sorbetto Rosso – элитная туалетная вода с фруктово-фужерным ароматом для женщин, представленная в 2017 году знаменитым парфюмерным брендом Escada.
Легкий невероятно воздушный аромат – это ностальгическое воспоминание о лете, теплой счастливой атмосферы отдыха на южном Средиземноморье, пропитанного запахом терпкого свежего морского ветра и яркими сочными ягодными акцентами на фоне цветущих садов и рощ морского побережья.
Чудесным теплым душистым сном открывается аромат Escada Sorbetto Rosso, насыщенный пряно-свежими йодистыми, невероятно ностальгическими, оттенками морской соли и захватывающими воздушными нотами, которые прелестно освежены сочными яркими ягодными акцентами арбуза и роскошными цветочными оттенками богатого средиземноморского букета с пьянящими бархатисто-медовыми соблазнительными нотами розы.
Самый Добрый Магазин Парфюмерии В Чите «Мечта во флаконе» 🦩
ПАРФЮМ 1мл. от 15 до 500 ₽ 💰
Торговый дом Виолина (2 этаж) 🏡
Пн-Сб 10:00 до 19:00 🕰 Воскресенье с 11:00 до 18:00 ⏰
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