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MAX CATEGORY
Fashion and beauty
The “Fashion and beauty” category has 23 307 channels on MAX with 6.5 M subscribers in total. In 14 days the topic’s channels published 253 292 posts (−7 %); new channels: 926. The largest are Алексей Жидковский, Pro_rush❤️ WB Обзоры. Стиль. Мода and Маникюр Ногти. Fastest growing: Про одежду и стиль | Lasmot, +10 002 subscribers in a week.
Updated 5 November 2026, 12:55
All 23 307 channels in the topic
How the quality index is calculated
What the number means
From 0 to 100. We compare a channel with similar ones: the same main topic and the same size. A district newspaper does not compete with a national channel.
What it is made of
Why some channels show “—”
We calculate the index for channels with at least 500 subscribers, with posts in the last 7 and 30 days and with views. The rest are at the end of the list.
Full methodologyWhat the number means
How often other MAX channels repost and mention the channel over the last 30 days, and how large those channels are. A repost by a national channel weighs more than a link from a channel with 50 readers.
There is no upper limit: the most cited MAX channels reach the hundreds.
What counts and how
Repeats from the same channel add less and less. A channel that mentions everyone splits its weight among them.
What is not counted
Ad posts, mentions between channels of the same owner and group chat messages. A channel with no mentions in 30 days gets 0 and shows “—” in the table.
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Showing the first 8 000 channels. To see the rest, narrow the filters or the search.
Largest channels
- Алексей Жидковский 120 680
- Pro_rush❤️ WB Обзоры. Стиль. Мода 81 911
- Маникюр Ногти 76 592
- Other places — after sign-in
Fastest growing
- Про одежду и стиль | Lasmot +10 002
- ИДЕИ НА НОВЫЙ ГОД +9 069
- Алексей Жидковский +4 873
- Other places — after sign-in
Post the most
Most read posts
- Маникюр Ногти 152 032
- Pro_rush❤️ WB Обзоры. Стиль. Мода 116 388
- Алексей Жидковский 104 378
- Other places — after sign-in
Most engaging
New channels of the topic
QUESTIONS AND ANSWERS
Frequently asked about the “Fashion and beauty” category
How many MAX channels are in the “Fashion and beauty” category?
The “Fashion and beauty” category has 23 307 channels on MAX: it is the main topic for 18 483 and an extra one for 4 824. Together they have 6.5 M subscribers; 14 689 posted in the last 14 days.
Which channels in the “Fashion and beauty” category are the largest?
By subscribers: Алексей Жидковский — 120 680, Pro_rush❤️ WB Обзоры. Стиль. Мода — 81 911 and Маникюр Ногти — 76 592. The full list is in the “Largest channels” ranking on this page.
Which channels in the “Fashion and beauty” category are growing fastest?
Over the last 7 days the most subscribers were gained by Про одежду и стиль | Lasmot (+10 002), ИДЕИ НА НОВЫЙ ГОД (+9 069) and Алексей Жидковский (+4 873).
What new channels have appeared in the “Fashion and beauty” category?
New channels: 2 080 in 30 days, 926 in 14 days. The largest new ones by subscribers: ИДЕИ НА НОВЫЙ ГОД (44 237), Про одежду и стиль | Lasmot (21 245) and SkinCode — код идеальной кожи (11 093).
How do I add my channel to this category?
We find and tag MAX channels ourselves. If your channel isn’t on datool.ru yet, add it on the “Add a channel” page. An owner who has verified the channel via the datool.ru bot chooses up to five topics for it in “My channels”.