SubscribersHow many subscribers the channel has now. The wave shows subscribers at each point of the period. The change is against the start of the period.590.0 %+0 for the period
ViewsHow many views the posts published in the period have now. These are not views per day: MAX does not report how many views there were yesterday. The percentage is the change in the daily average: the current period is still running (today is not over yet), so it is compared with the previous one by pace rather than by total. “Was” is the whole previous period of the same length.159▼ 41.0 %was 288
ReactionsHow many reactions the posts published in the period have. The percentage is the change in the daily average: the current period is still running (today is not over yet), so it is compared with the previous one by pace rather than by total. “Was” is the whole previous period of the same length.11▼ 2.1 %was 12
MentionsHow many times other channels mentioned the channel: links and reposts, excluding advertising posts. The bigger the circle, the more mentions at that point of the period. The percentage is the change in the daily average: the current period is still running (today is not over yet), so it is compared with the previous one by pace rather than by total. “Was” is the whole previous period of the same length.61▼ 18.5 %was 76with a subscription
RepostsHow many times other channels reposted this channel's posts (excluding advertising posts). Reposts are also counted as mentions. The percentage is the change in the daily average: the current period is still running (today is not over yet), so it is compared with the previous one by pace rather than by total. “Was” is the whole previous period of the same length.28▲ 13.7 %was 25after signing in
Average post reachHow many views one post gets on average. Only posts older than two days are counted: views of fresh posts are still growing. Points with fresh posts are dashed with hollow dots: the reach of all posts right now, it will still grow.5 497▲ 4.2 %was 5 274after signing in
ERRWhat share of subscribers sees an average post: average reach ÷ subscribers × 100 %. The line shows ERR at each point of the period, the dashed line — ERR of the previous period of the same length. Points with posts younger than two days are hollow dots on the dashed end of the line.28.6 %▲ 0.7 ppdashed line — was 27.9 %after signing in
Engagement ERHow often readers react to posts: reactions ÷ views × 100 %. The tick on the bar is the previous period.2.87 %▼ 0.2 pp
Posts per dayHow many posts are published per day on average. Each cell is a point of the period: the darker, the more posts per day. The percentage is the change in the daily average: the current period is still running (today is not over yet), so it is compared with the previous one by pace rather than by total. “Was” is the whole previous period of the same length.4.1▼ 14.5 %was 4.9after signing in
Ad shareWhat share of the period's posts looks like advertising: erid labeling, ad links and other signs. The scale shows the ad load by the quality index thresholds: up to 10 % — low, up to 25 % — moderate, up to 50 % — high, above — very high. A growing share is marked red.2.4 %▼ 2.4 pp
TrendTop — subscribers at the end of each point of the period; bottom — growth per point: green means more subscribers, red means fewer. Above the growth chart — the biggest gain and the biggest loss. MAX does not report how many people subscribed and unsubscribed separately.
Audience growth
0subscribers in the period
The number of subscribers did not change in the period
Channel scoreA channel score from 0 to 100 made of five parts: audience, growth integrity, ad load, trust and calculation reliability. Each bar shows how many points the part earned out of its maximum. The index is recalculated every night; channels are compared with similar ones of the same category and size.
ReachHow many views the posts published at each point of the period have now (not views per day). The record is labeled; the point with today is paler — the day is not over yet. Average post reach — posts older than two days.
Views and reach
678 845views in the period▼ 10.5 %
Average post reach — 5 497 views (posts older than two days).
EngagementER — reactions divided by views, in percent — for the posts of each point of the period. The dashed line is ER for the whole period. The change is in percentage points against the previous period of the same length.
CitationsThe citation index (CI) shows how often and by which channels this channel is mentioned over the last 30 days, excluding advertising posts. The level is its place among similar channels. The line shows CI at each point of the period (for a week or month — the average over its days).
The citation index has not been calculated yet: it will appear after the nightly calculation once other channels mention the channel.
RhythmHow many posts are published on average in each hour of each weekday, Moscow time: the darker the cell, the more posts. “Best time” — the hours when posts older than two days have the highest average reach.
When and how much it posts
MonTueWedThuFriSatSun
036912151821
Best time:09:0018:00hours when posts get the highest average reach
FormatsWhat the feed is made of. Each post has one format, by priority: repost, video, photo, link, text. The bar and percentages show the share of posts of each format; on the right — average reach of one post of the format (posts older than two days), the small bar compares it with the most viewed format.
Post formats
100 posts
Reposts99 %6 168
Video2121 %7 513
Photos3838 %5 699
Links1212 %5 239
Text2020 %7 626
On the right — average reach of one post of the format.
PostsEach dot is a post in the period: horizontally — publication date, vertically — views, dot size — reactions, color — format. This shows hits, flops and how reach changes. For large channels, the 100 most viewed posts and an even sample of the rest are shown — no more than 1,500 dots.
Every post is a dot
Higher means more views, bigger means more reactions. Click a dot to open the post.
VideoPhotosOthersize — reactionsZoom with the + and − buttons, a pinch or Ctrl + mouse wheel; drag a zoomed chart to move it
SummaryTotals for the selected period: how many posts were published, how many views and reactions they have now and the average post reach. Views are the current views of posts published on those days, not views per day. The change is against the same span before the period, if statistics cover it.
Period totals
Click a metric to see it across the period below
Viewstoday — the day is not over yetPoints with posts younger than two days are pale and dashed: their views are still growing.
AdsWhat share of the period's posts looks like advertising: erid labeling, ad links and other signs. The detector is cautious, so the real share is usually higher. The scale shows the ad load by the quality index thresholds. Below — the average reach of an ad post and a regular post, and who the channel advertises (sites that ad links lead to).
What worksPosts of the period with the most views. The bar shows views relative to first place. The preview is the post's image; for a post without an image — the channel avatar. Views are the post's current count.
RhythmHow many posts were published each day of the period (pale bars) and the 7-day average (line): you can see whether the channel is speeding up or slowing down. Today is not over yet, so its average is calculated up to yesterday.
Posts by day
Pale bars are days, the line is the 7-day average: you can see whether the channel is speeding up or slowing down
Posts per day7-day average
Data updated at 13:18 Moscow time. Views are the current counts of posts published on those days; average reach counts posts older than two days.
How the quality index is calculated
Ещё в 2005 году Гай Кавасаки, бывший евангелист Apple и венчурный инвестор, сформулировал правило 10/20/30 для подготовки презентаций.
Кавасаки прослушал сотни выступлений предпринимателей и заметил тенденцию как многие пытаются убедить инвесторов с помощью 60 слайдов, мелкого текста и бесконечных объяснений. Мы, пиарщики, тоже эту боль знаем 🙈
Кавасаки предложил три понятных ограничения:
10 слайдов За одну встречу человек способен полноценно воспринять не более десяти ключевых тезисов.
20 минут Даже если на встречу выделен час, презентация должна уложиться в 20. Остальное время оставьте на вопросы и обсуждение.
30ый кегль Мелкий текст заставляет аудиторию читать слайды быстрее, чем выступающий успевает их объяснять. В результате слушатели перестают следить за выступлением.
Кавасаки даже написал, что должно быть на этих слайдах:
1. Проблема Какую проблему вы собираетесь решить?
2. Решение Что именно вы предлагаете?
3. Бизнес-модель Как компания будет зарабатывать деньги?
4. Технология или ключевое преимущество На чём основано ваше решение?
5. Маркетинг и продажи Как вы собираетесь привлекать клиентов и продавать продукт?
6. Конкуренция С кем вам предстоит соперничать на рынке?
7. Команда Кто будет реализовывать проект?
8. Прогнозы и ключевые показатели Каких результатов планируете достичь и какие этапы должны пройти?
9. Текущий статус и сроки Что уже сделано и каков дальнейший график?
10. Резюме и призыв к действию Что аудитория должна сделать после презентации?
Кавасаки уверен, этот формат универсален и для переговоров о партнёрстве, и для поиска инвестора, и для презентации стратегии команде.
Отправь этот пост тому самому коллеге, который подготовил 100 слайдов для 40 минутной встречи 😉
Уникальное торговое предложение - законно полежать посреди дня в кровати
В Бангкоке открылась панорамная кофейня Newstand и вместо привычных столиков там поставили кровати.
Заведение бьет рекорды по посещаемости и проект уже собираются масштабировать по стране.
На деле, конечно, нужно будет оценивать экономику проекта после того как ажиотаж с красивыми фото утихнет. Но в целом, идея легально поваляться с книжкой и чашечкой кофе да еще и посреди дня отражает запрос на быстрое и простое снятие напряжения у перегруженной аудитории.
Российский дизайнер пять раз пытался устроиться в автоваз, и в итоге стал дизайнером Bentley
Нет, это не анекдот, а реальная история Ильи Разумова.
В данный момент он работает дизайнером экстерьеров в компании Bentley Motors в Крю, Великобритания. Отвечает за создание стиля автомобилей Bentley.
Его первый реализованный проект как дизайнера экстерьера Bentley Supersports. Модель уже представили в ноябре прошлого года,в Нью-Йорке. Это самая быстрая серийная Bentley в истории.
Кроме того, Bentley опубликовал эскизы дизайна в официальном пресс-релизе с авторством Ильи. В мире дизайнеров авто - это уже признание.
На вопрос, что из российского опыта стало суперсилой для дизайнера. Он ответил, что отсутствие опыта. И не потому, что он не хотел. Ни одна автомобильная компания не взяла парня даже на стажировку. Лада отказали ему пять раз, назвав работы в портфолио слишком любительскими.
Такую социальную кампанию запустили в Нью-Йорке. Плакаты с призывом фотографировать свою грудь появились на улицах города.
Отправлять снимки, конечно, оказалось нужно самим себе. Ведь именно самодиагностика и фото наблюдение за изменением груди способствует профилактике самой распространенной формы рака у женщин, а раннее выявление сохраняет сотни тысяч жизней.
Традиционно октябрь - месяц борьбы с раком молочной железы. В течение нескольких недель по всему миру проходят кампании, привлекающие внимание к заболеванию.
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