SubscribersHow many subscribers the channel has now. The wave shows subscribers at each point of the period. The change is against the start of the period.110.0 %+0 for the period
ViewsHow many views the posts published in the period have now. These are not views per day: MAX does not report how many views there were yesterday. The percentage is the change in the daily average: the current period is still running (today is not over yet), so it is compared with the previous one by pace rather than by total. “Was” is the whole previous period of the same length.33▲ 26.1 %was 28
ReactionsHow many reactions the posts published in the period have. The percentage is the change in the daily average: the current period is still running (today is not over yet), so it is compared with the previous one by pace rather than by total. “Was” is the whole previous period of the same length.12▼ 8.3 %was 14
MentionsHow many times other channels mentioned the channel: links and reposts, excluding advertising posts. The bigger the circle, the more mentions at that point of the period. The percentage is the change in the daily average: the current period is still running (today is not over yet), so it is compared with the previous one by pace rather than by total. “Was” is the whole previous period of the same length.61▼ 18.5 %was 76with a subscription
RepostsHow many times other channels reposted this channel's posts (excluding advertising posts). Reposts are also counted as mentions. The percentage is the change in the daily average: the current period is still running (today is not over yet), so it is compared with the previous one by pace rather than by total. “Was” is the whole previous period of the same length.28▲ 13.7 %was 25after signing in
Average post reachHow many views one post gets on average. Only posts older than two days are counted: views of fresh posts are still growing. Points with fresh posts are dashed with hollow dots: the reach of all posts right now, it will still grow.7▲ 19.0 %was 6
ERRWhat share of subscribers sees an average post: average reach ÷ subscribers × 100 %. The line shows ERR at each point of the period, the dashed line — ERR of the previous period of the same length. Points with posts younger than two days are hollow dots on the dashed end of the line.60.6 %▲ 9.7 ppdashed line — was 50.9 %
Engagement ERHow often readers react to posts: reactions ÷ views × 100 %. The tick on the bar is the previous period.36.36 %▼ 13.6 pp
was 50.00 %
Posts per dayHow many posts are published per day on average. Each cell is a point of the period: the darker, the more posts per day. The percentage is the change in the daily average: the current period is still running (today is not over yet), so it is compared with the previous one by pace rather than by total. “Was” is the whole previous period of the same length.0.7▲ 7.0 %was 0.7
Ad shareWhat share of the period's posts looks like advertising: erid labeling, ad links and other signs. The scale shows the ad load by the quality index thresholds: up to 10 % — low, up to 25 % — moderate, up to 50 % — high, above — very high. A growing share is marked red.5.7 %▲ 3.5 pp
TrendTop — subscribers at the end of each point of the period; bottom — growth per point: green means more subscribers, red means fewer. Above the growth chart — the biggest gain and the biggest loss. MAX does not report how many people subscribed and unsubscribed separately.
Audience growth
0subscribers in the period
The number of subscribers did not change in the period
Channel scoreA channel score from 0 to 100 made of five parts: audience, growth integrity, ad load, trust and calculation reliability. Each bar shows how many points the part earned out of its maximum. The index is recalculated every night; channels are compared with similar ones of the same category and size.
The quality index has not been calculated yet. It appears for channels with at least 500 subscribers that post at least once a week, after a week of tracking.
ReachHow many views the posts published at each point of the period have now (not views per day). The record is labeled; the point with today is paler — the day is not over yet. Average post reach — posts older than two days.
Views and reach
33views in the period▲ 26.1 %
Average post reach — 7 views (posts older than two days).
EngagementER — reactions divided by views, in percent — for the posts of each point of the period. The dashed line is ER for the whole period. The change is in percentage points against the previous period of the same length.
Subscriber engagement
36.36 %ER = reactions ÷ views▼ 13.6 pp
Channel ERaverage for the period
CitationsThe citation index (CI) shows how often and by which channels this channel is mentioned over the last 30 days, excluding advertising posts. The level is its place among similar channels. The line shows CI at each point of the period (for a week or month — the average over its days).
The citation index has not been calculated yet: it will appear after the nightly calculation once other channels mention the channel.
RhythmHow many posts are published on average in each hour of each weekday, Moscow time: the darker the cell, the more posts. “Best time” — the hours when posts older than two days have the highest average reach.
When and how much it posts
MonTueWedThuFriSatSun
036912151821
Best time:09:0018:00hours when posts get the highest average reach
FormatsWhat the feed is made of. Each post has one format, by priority: repost, video, photo, link, text. The bar and percentages show the share of posts of each format; on the right — average reach of one post of the format (posts older than two days), the small bar compares it with the most viewed format.
Post formats
100 posts
Reposts99 %6 168
Video2121 %7 513
Photos3838 %5 699
Links1212 %5 239
Text2020 %7 626
On the right — average reach of one post of the format.
PostsEach dot is a post in the period: horizontally — publication date, vertically — views, dot size — reactions, color — format. This shows hits, flops and how reach changes. For large channels, the 100 most viewed posts and an even sample of the rest are shown — no more than 1,500 dots.
Every post is a dot
Higher means more views, bigger means more reactions. Click a dot to open the post.
VideoPhotosOthersize — reactionsZoom with the + and − buttons, a pinch or Ctrl + mouse wheel; drag a zoomed chart to move it
SummaryTotals for the selected period: how many posts were published, how many views and reactions they have now and the average post reach. Views are the current views of posts published on those days, not views per day. The change is against the same span before the period, if statistics cover it.
Period totals
Click a metric to see it across the period below
Viewstoday — the day is not over yetPoints with posts younger than two days are pale and dashed: their views are still growing.
AdsWhat share of the period's posts looks like advertising: erid labeling, ad links and other signs. The detector is cautious, so the real share is usually higher. The scale shows the ad load by the quality index thresholds. Below — the average reach of an ad post and a regular post, and who the channel advertises (sites that ad links lead to).
What worksPosts of the period with the most views. The bar shows views relative to first place. The preview is the post's image; for a post without an image — the channel avatar. Views are the post's current count.
RhythmHow many posts were published each day of the period (pale bars) and the 7-day average (line): you can see whether the channel is speeding up or slowing down. Today is not over yet, so its average is calculated up to yesterday.
Posts by day
Pale bars are days, the line is the 7-day average: you can see whether the channel is speeding up or slowing down
Posts per day7-day average
Data updated at 12:57 Moscow time. Views are the current counts of posts published on those days; average reach counts posts older than two days.
How the quality index is calculated
Мы привыкли оценивать интерьер глазами. Цвет, форма, пропорции. Но мы редко слушаем свой дом.
У каждого материала есть свой звук. Тонкий сатин издает сухой шорох, когда вы поправляете наволочку. Плотный ковер с высоким ворсом полностью поглощает звук шагов, делая комнату акустически мягкой.
Звук напрямую влияет на нервную систему. Резкие и звонкие звуки бодрят. Глубокие и приглушенные успокаивают. Выбирая текстиль, вы на самом деле настраиваете акустику своей спальни.
The Eleventh Kingdom это про создание правильной среды. И правильное настроение начинается не с отсутствия шума, а с верного звука материалов.
Понедельник. Хороший день, чтобы поговорить о базе. О том, из чего на самом деле сделаны наши вещи.
Мы часто выбираем текстиль по цвету. Но ткань это не просто оттенок. Это физика и характер.
Хлопок. Это честная основа. Он не пытается казаться чем-то другим. Он отлично отводит влагу и остается приятным к телу. Надежный фундамент для любого интерьера.
Сатин. Это структура и ритм. Он обладает правильным хрустом и легким блеском. Сатин держит форму, задает четкие линии и отлично работает со светом. Это выбор для тех, кто любит порядок и ясную геометрию.
Велюр. Это глубина и объем. Он не блестит, а поглощает свет. Создает мягкие тени и дает невероятный тактильный эффект. Идеальный вариант, чтобы просто отдохнуть после долгого дня.
Мы не выбираем материалы просто потому, что они красиво смотрятся на фото. Мы смотрим на то, как они ведут себя в реальной жизни. Как падают, как ощущаются, как меняют настроение комнаты.
Минималистичный интерьер часто выглядит как витрина. Идеально ровные линии. Строгая геометрия. Ни одной лишней складки.
Это красиво. Но жить в витрине скучно. Пространству нужна легкая небрежность.
Меховой плед становится лучшим инструментом, чтобы сломать эту строгость. Его не нужно аккуратно складывать. Его нужно просто набросить.
Длинный ворс ломает жесткие контуры дивана или кровати. Он создает мягкие тени. Свет падает на него под разным углом, и фактура каждый раз выглядит по-новому.
Комната перестает быть просто набором мебели. Она становится обжитой. Появляется чувство, что здесь живет человек.
Идеальный порядок переоценен. Живая небрежность работает намного лучше.
В дизайне есть один простой трюк. Вы можете полностью изменить характер комнаты, не передвигая ни одного предмета мебели.
Посмотрите на эти два фото. Это один и тот же интерьер. Та же архитектура, тот же свет. Но атмосфера меняется радикально.
На первом кадре покрывало Шелфорд в цвете изумруд и ковер Пимлико в оттенке хаки. Это глубокая и заземляющая палитра. Пространство становится собранным и строгим. Зеленый притягивает взгляд, а хаки добавляет природной мягкости. Комната ощущается как тихий кабинет. Здесь хочется думать, читать и замедляться.
На втором кадре тот же самый угол. Но теперь здесь Шелфорд в цвете пепельная роза и Пимлико в оттенке лаванда. Интерьер мгновенно выдыхает. Он становится воздушным и легким. Эти пудровые тона стирают жесткие границы и наполняют пространство светом.
Цвет это не просто декор. Это эмоциональный объем комнаты. Вы не меняете мебель, чтобы сменить настроение. Вы просто меняете текстиль.
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